Find out which ad platform gives the best ROI. Use UTM short links to track and compare performance across Google Ads, Facebook Ads, and more for smarter ad spending.
When you're running ads on multiple platforms like Google, Facebook, and LinkedIn, it's crucial to know which one is giving you the best bang for your buck. Native analytics platforms often over-report their own success. UTM tracking gives you a neutral, consolidated view of performance across all channels.
"You have a $500 monthly budget for ads. You split it between Google Ads and Facebook Ads. You want to know which platform drives cheaper/better leads so you can allocate more budget there next month."
Define `utm_source` as the platform (e.g., google, facebook) and `utm_medium` as 'cpc' or 'paid_social'.
Use these specific links as the destination URLs in your ads. Short links are especially useful for display ads or social posts where space is limited.
Compare the cost-per-acquisition (CPA) from each source in your analytics. Shift your budget to the channel with the lower CPA and higher quality leads.
Google Ads brought in 20 leads at $10/lead. Facebook Ads brought in 30 leads at $5/lead, but the successful conversion rate for Google leads was 2x higher. The effective cost per customer was actually lower on Google.
Start Tracking NowDon't rely solely on ad platform data.
Track down to the ad set or creative level using `utm_content`.
Watch out for 'dark traffic' by ensuring all paid links are tagged.
Review attribution models to understand the customer journey.
Take control of your ad spend. Use UTM tracking to get an unbiased view of your advertising performance and maximize your ROI across all channels.
