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Affiliate MarketingInfluencersAttribution

Effortless Affiliate Attribution with UTM Short Links

Easily measure affiliate and influencer performance using UTM short links. Track traffic, leads, and sales per partner, and reward them based on real data.

The Challenge

Managing affiliates or influencers can be chaotic without proper tracking. You need to know exactly how much traffic and revenue each partner generates to pay them fairly and identify your top performers. UTM short links provide a simple, reliable way to track affiliate performance without complex software.

Scenario

"You are launching a new product and partnering with 5 different influencers. You need to track how many sales each influencer drives to calculate their commissions accurately."

Effortless Affiliate Attribution with UTM Short Links

How to Use UTM Links for Affiliate & Influencer Tracking

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Step 1: Assign a Unique UTM Link to Each Partner

Create a specific UTM link for each influencer. Use `utm_source=influencer_name` and `utm_medium=affiliate`.

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Step 2: Shorten and Brand the Links

Give influencers a clean, branded short link (e.g., `link.yourbrand.com/alex`) that redirects to their unique UTM link. This looks professional and is easy to share.

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Step 3: Track Performance in Analytics

Monitor the traffic and sales associated with each `utm_source`. You can see exactly which influencer is bringing the most value.

Example Use Case

Influencer A posts a link to 10k followers and generating 500 clicks and 10 sales. Influencer B posts to 5k followers but generates 300 clicks and 20 sales. Influencer B has a more engaged audience and higher ROI.

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Influencer A: High traffic, lower conversion
Influencer B: Quality traffic, high conversion

Best Practices

Create a standardized naming convention for all affiliates.

Use branded domains for trust.

Monitor for fraudulent clicks or suspicious activity.

Share performance data with partners to help them optimize.

Ready to Optimize Your Strategy?

Simplify your affiliate program management with UTM short links. Gain total visibility into partner performance and scale your most profitable relationships.