Learn how to track blog performance using UTM links. See which blog posts, authors and topics bring the most traffic and leads.
Content is king, but distribution is queen. You spend hours writing blog posts, but do you know how they perform when shared across the web? UTM links help you track the lifespan and reach of your content across different platforms.
"You publish a comprehensive guide and share it on Medium, LinkedIn, and Reddit. You want to see which platform drives the most engaged readers back to your site."
Tag your links based on the distribution channel (e.g., `utm_source=medium`, `utm_source=reddit`).
Place these links in your bio, posts, or even within other guest articles linking back to your piece.
Look at 'Time on Page' and 'Bounce Rate' in Google Analytics for each source. High traffic with high bounce rate might mean the audience wasn't the right fit.
A Reddit post goes viral and drives 5,000 visitors, but they only stay for 10 seconds. A LinkedIn post drives 200 visitors who stay for 5 minutes and sign up for the newsletter. Value quality over quantity.
Start Tracking NowUpdate old content with new tracking links when re-sharing.
Track clicks on internal links within your blog posts using query parameters (carefully, to avoid session restarting in GA).
Analyze which topics perform best on which channels.
Elevate your content strategy by knowing not just how many people read your blog, but where they came from and how they engaged.
