Track clicks and conversions from every social media post with UTM short links. Compare Facebook, LinkedIn, and other platforms to see which drives the most sign-ups and sales.
Every business shares multiple links across social media—from product pages and blog posts to offers and sign-up links. But do you know which platform brings you the most visitors or conversions? By using UTM short links, you can easily track the performance of every post, campaign, and channel. This helps you understand what's working and where to focus your efforts for the best return on investment (ROI).
"A marketing team runs campaigns on both Facebook and LinkedIn to promote their latest offer. They want to know: Which platform brings more traffic? Where do more users sign up? Which post gets the most engagement? With UTM tracking, they can answer all these questions in minutes."
Use the linkutm Builder to create a unique UTM link for every post and platform. This helps you identify exactly where your clicks and conversions are coming from. For example, add `utm_source=facebook` for Facebook posts and `utm_source=linkedin` for LinkedIn posts.
Long links can look messy in captions or bio sections. Shorten them with linkutm.com to make them clean and trackable (e.g., `linkutm.com/x/fb-signup`). Now, each short link clearly belongs to a specific post or platform.
After sharing your posts, check your analytics to see how much traffic each post brought, which platform converts better, and what type of content drives more engagement.
A brand runs two posts promoting a webinar. Even though Facebook got more traffic (2,000 clicks), LinkedIn generated more qualified leads (80 sign-ups vs 50). Next time, the brand can focus more on LinkedIn for similar campaigns.
Start Tracking NowUse different UTM links for each platform and post.
Keep naming consistent (use `utm_source` for platforms like facebook, linkedin, twitter).
Always shorten links before posting.
Check performance weekly to adjust your content strategy.
Reuse what works best: post type, time, or platform.
With UTM short links, you can turn social media posting from a guessing game into a data-driven strategy. See exactly which platforms, posts, and formats bring you the most results—all from one place using linkutm.com.
