Track your ecommerce campaigns easily with UTM short links. See which ads, emails, or social posts drive the most sales and conversions.
For e-commerce, every click costs money, and every sale counts. Campaigns for Black Friday, product launches, or seasonal sales need precise tracking to ensure you aren't burning cash on ineffective channels.
"You are running a Black Friday sale across Email, Instagram Stories, and TikTok. You need to know which channel delivers the best ROAS (Return on Ad Spend)."
Be granular. Separate Instagram Stories (`utm_source=instagram&utm_medium=story`) from Feed posts.
Use linkutm.com to create branded short links like `shop.yoursite.com/bf-sale` that redirect to the long UTM URL.
Connect your sales data to your traffic sources. Identify the 'whales' – customers who buy big baskets.
TikTok ads drove a lot of traffic but low order value. Email campaigns to existing customers drove less traffic but much higher revenue per session.
Start Tracking NowUse dynamic parameters if your ad platform supports them.
Track cart abandonment rates by source.
Create specific landing pages for different campaigns to match the ad message.
Maximize your e-commerce profits by understanding exactly where your sales come from. UTM tracking is the compass for your marketing ship.
