See which platforms drive the most event sign-ups using UTM short links. Track every click from social, email, and partner channels to measure event ROI easily.
Events, whether virtual or in-person, require significant investment. Knowing where your registrants are coming from is key to filling seats efficiently. UTM links allow you to track the effectiveness of every promotional channel, from speaker shares to email blasts.
"You are hosting a webinar and promoting it via email, LinkedIn, Twitter, and guest speakers. You want to know which channel drove the most registrations to double down on it for the next event."
Identify all the channels you will use to promote the event.
Generate unique links for each channel (e.g., `utm_source=twitter`, `utm_source=speaker_jane`).
Distribute the links and track registrations. You'll see which speakers or channels are your biggest advocates.
A tech conference gives every speaker a unique tracking link. They find that Speaker X drove 20% of all ticket sales, while paid ads only drove 5%. Next year, they budget more for speaker promotion.
Start Tracking NowProvide speakers/partners with pre-made copy and their unique link.
Track early-bird vs. regular ticket sales windows.
Use QR codes linked to UTM short links for offline materials.
Make your next event a sell-out success by understanding exactly where your audience comes from with UTM tracking.
